It ́s a personal attitude and passion to get down to the photographic nerv in every project I endeavor, investing all my energy and creativity. It turns into „my project.“
Despite all the technical options, potential, resources, creativity and teamwork, it is my personal intention and very important for me to get close on set, having a close look at someones soul, to create real moments. These moments are real moments, these pictures are more than for commercial usage. These pictures are personal and real!
Storytelling in a creative way, with all the visual options, no matter how - sharing it with the media - makes my heart go thump thump. As much as the professional acknowledgement is important and matters, this makes my soul sing. I believe in, that „eyes can feel“ and beauty can be everywhere and in anything. I keep my eyes open and to be as curious as a child.
I am always transparent, and I believe deeple in teamwork. A close collaborative way of working in a reliable team creates a very special kind of energie and workflow, which never ever can be found in other branches. Every team leaves an unique fingerprint within myself. Therefore is every result exceptionally and one of a kind. I expect from myself and my Team every day „the Best“, nothing more or less.
I believe in that!
Eyes can feel! (Rainer Zola)